Ongoing campaigns

01The inbox connection

An ongoing promotional campaign that uses planned email communication to introduce your book to relevant readers, maintain awareness, and encourage appropriate next steps.

Campaign planning and strategy

A campaign developed around your book’s genre, intended audience, promotional goals, and your objectives as an author.

Audience targeting

Identifying relevant reader groups and appropriate ways to reach people likely to be interested in your book. Outreach uses permission-based, appropriately sourced audiences, never indiscriminate emailing.

Email content development

Engaging promotional emails that introduce the book, communicate its appeal, highlight relevant themes or benefits, and encourage readers to learn more.

Campaign scheduling and sequencing

Emails organised into a planned sequence with a clear purpose for each message, rather than disconnected promotional sends.

Subject lines and calls to action

Clear subject lines and suitable next steps, such as visiting the book’s sales page, learning more about the author, or exploring related work.

Performance monitoring and refinement

Reviewing available metrics such as delivery, opens, clicks, and engagement to identify improvements.

The actual scope depends on the campaign plan agreed with you.

02The social conversation

An ongoing promotional campaign designed to give your book a more consistent and purposeful presence on the social media platforms that matter to its readers.

Platform and audience strategy

Identifying platforms that fit your book’s genre, target readers, and promotional objectives, rather than attempting to use every platform indiscriminately.

Content planning

A structured content plan that supports ongoing visibility and gives your book multiple relevant entry points for potential readers.

Promotional content development

Suitable content such as book highlights, quotations, reader-focused posts, thematic discussions, promotional graphics, and short videos where appropriate.

Publishing schedule

Content organised into a consistent schedule that suits the agreed campaign scope and available materials.

Audience engagement

Relevant content and appropriate interactions that encourage readers to explore your book and connect with its themes, without relying on artificial engagement.

Performance monitoring and optimisation

Reviewing available reach, impressions, engagement, link clicks, and other relevant metrics to understand which content may be working better and guide subsequent decisions.

The actual scope depends on the campaign plan agreed with you.